Wednesday, June 27, 2012
bitComposer Russia and Kalypso announce partnership
- The Russian branch takes over the marketing of selected titles in Eastern Europe -
Eschborn, June 27, 2012: The newly founded branch of bitComposer Entertainment AG, bitComposer Russia, is taking over responsibility for marketing selected titles from Kalypso Media Group's portfolio alongside their own products.
The partnership between the two publishers initially includes the PC games "Port Royale 3", "Airline Tycoon 2" and "Pole Position 2012". The newly formed team at bitComposer Russia will provide marketing and PR support for the launch of the three titles in Eastern Europe.
"The markets in Eastern Europe and especially Russia have enormous potential, and we are very happy that our newly founded branch can immediately start marketing these very promising products from the Kalypso portfolio," says Stefan Weyl, Director, bitComposer Entertainment AG.
According to Anika Thun, Head of Marketing at Kalypso Media Group, "The partnership with bitComposer Russia gives us a significantly more effective sales approach in the markets of Eastern Europe, and thereby enormously improved product visibility among the relevant target groups."